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LBS 2nd Tuesday webinar
October 13, 2026 12:00 PM - 1:00 PM
(EDT)
Description
On the second Tuesday of each month LBS offers a FREE webinar to MBA members on various subjects related to selling broadcast media. Log in or create your LBS account today to enjoy 2nd Tuesday webinars and ALL of LBS' sales training material.
This month:
From Efficiency to Dominance: Advanced AI Tactics for Modern Sales
w. Shannon Kinney, Dream Local Digital
Many media sales professionals are already using AI, but they’re using it the same way everyone else is.
This session goes beyond surface-level prompts and basic automation to show how top-performing reps and teams are leveraging AI as a strategic sales advantage, not a productivity hack.
You’ll learn how to use AI to see deals earlier than competitors, personalize outreach at scale without sounding robotic, run better discovery, anticipate objections, shape deals before buyers do, realize the new sales advantage with AI as a thinking partner, and get post-call intelligence, what you missed (but AI didn't)
This is a 201-level session designed for media sales professionals who already understand the basics and want to turn AI into a real competitive edge, not just another tool in the stack.
About our speaker:
Dream Local Digital Founder and CEO, Shannon Kinney, brings more than 30 years of experience in leadership roles developing scalable digital marketing strategies to every speech or webinar she gives. She played a vital role in the development of such corporate giants as Cars.com, CareerBuilder.com, Knight Ridder Digital, LinkedIn, Google, eBay, and Microsoft until pivoting to found Dream Local Digital. Since Dream Local Digital's creation in 2009, Shannon has helped media companies transform their business model and supported thousands of SMBs to develop and execute digital marketing strategies designed to grow and scale their businesses. Shannon has trained media executives and sales teams worldwide, and Dream Local Digital has helped more than 90,000 small businesses in its history through events, webinars, training, and client work. She also sells every day!
Dream Local Digital Founder and CEO, Shannon Kinney, brings more than 30 years of experience in leadership roles developing scalable digital marketing strategies to every speech or webinar she gives. She played a vital role in the development of such corporate giants as Cars.com, CareerBuilder.com, Knight Ridder Digital, LinkedIn, Google, eBay, and Microsoft until pivoting to found Dream Local Digital. Since Dream Local Digital's creation in 2009, Shannon has helped media companies transform their business model and supported thousands of SMBs to develop and execute digital marketing strategies designed to grow and scale their businesses. Shannon has trained media executives and sales teams worldwide, and Dream Local Digital has helped more than 90,000 small businesses in its history through events, webinars, training, and client work. She also sells every day!