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Third Thursday webinars - Getting in the Room: Political Ad Dollars | Jason Roe, Roe Strategic
June 18, 2026 1:00 PM - 2:00 PM
(EDT)
Description
On the third Thursday of each month, the MBA presents webinars on various subjects through its Sound Bites Digital series in conjunction with the Michigan Association of Broadcasters. Members should email Jordan Walton for the registration code which will cover all 2026 Third Thursday webinars.
Getting in the Room: Political Ad Dollars | Jason Roe, Roe Strategic
Explore where political advertising dollars are emerging in a high-stakes election year and what it takes for broadcasters to capture them. Learn how campaigns, consultants, and outside groups make placement decisions, who controls the budgets, and when stations need to be in the conversation. Gain practical insight into where to focus your outreach, who to be talking to, and how to position your station to secure political ad dollars throughout the election cycle.
