Description

On the second Tuesday of each month LBS offers a FREE webinar to MBA members on various subjects related to selling broadcast media.

Advertising Is A Bar Where Nobody Knows Your Name….

3 Epically Tragic Mistakes that Make Advertisers Anonymous and Profitable Ways to Avoid Them 

Anonymity is great—unless you're trying to sell something. Then, it's just an expensive explosion in an advertiser's face and nothing that means anything to the person who matters most: the customer.

 - We've seen billboards that are cleverly drafting off of an advertiser's TV—but mean nothing to anyone. 

- We've heard pointless and forgettable radio commercials from otherwise brilliant companies— their joy is not up there on display, just the white noise of pricing and features without personality or benefit. 

- We've offered strategic, personalized solutions to anonymous advertising messages that are a miscarriage of marketing—only to be told, “No, we donʼt need to do that. Everyone already knows who we are.” 

Human beings crave relationships—and too much advertising avoids making friends in favor of massaging someone's ego somewhere in the marketing food chain. We're going to examine three ways we've seen this happen across the country—and share simple solutions that can make the marketing stand up on its hind legs and make friends with customers hungry to spend money. 

Presented by: Blaine and Honey Parker, LBS Branding Experts