Description

LocalBroadcastSales and the MBA present a BONUS webinar series with broadcast sales expert Paul Weyland!

What We Can Learn From Ad Agencies About Selling and Retaining Long-Term Local Direct Business

Presented by Paul Weyland, LBS Sales Expert and President at Paul Weyland Communication Strategies 

Over the decades, we in Broadcast Media have observed that many advertising agencies have become needier and greedier. We can’t escape the undeniable fact that they have a knack for winning and retaining multi-year relationships with their clients.

In this special presentation, we’ll explore some of the closing tactics agencies use to convince their clients to commit to these long-term arrangements and how we can use those same techniques to keep local direct clients local…and direct, for multiple years. His presentation will entertain you, and these principles will compliment your current selling efforts.