BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070101T000000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:Eastern Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20070101T000000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:Eastern Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20230314T120000 DTEND;TZID=America/New_York:20230314T130000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:LBS 2nd Tuesday webinar DESCRIPTION:On the second Tuesday of each month LBS offers a FREE webinar to MBA members on various subjects related to selling broadcast media.Win Back LOCAL Car and Truck Dealers (in a BIG way)!Join us as LBS Auto Expert\, John Tkac\, discusses:How to speak so your LOCAL dealers will listenHow manufacturers are pressuring your LOCAL dealersLOCAL opportunities in new vs. used vs. certified pre-ownedCurrent LOCAL dealer "pain points" that your station can solveStrategies for being relevant to your LOCAL auto dealers todayJohn Tkac was in the retail automobile business for 32 years and operated some of the largest retail auto dealerships in the nation. He now travels the country teaching broadcasters how to more effectively communicate with\, and sell to\, these important local advertisers. John will share with you the most effective strategies\, tactics\, and techniques to build your LOCAL auto dealers into long-term customers and true believers in the effectiveness of broadcast. John has been a contributing member of the Local Broadcast Sales community for many years and has dozens of helpful training sessions posted on the LBS website. X-ALT-DESC;FMTTYPE=text/html:
On the second Tuesday of each month LBS offers a FREE webinar to MBA members on various subjects related to selling broadcast media.
Join us as LBS Auto Expert\, John Tkac\, discusses:
John Tkac was in the retail automobile business for 32 years and operated some of the largest retail auto dealerships in the nation. He now travels the country teaching broadcasters how to more effectively communicate with\, and sell to\, these important local advertisers. John will share with you the most effective strategies\, tactics\, and techniques to build your LOCAL auto dealers into long-term customers and true believers in the effectiveness of broadcast.
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John has been a contributing member of the Local Broadcast Sales community for many years and has dozens of helpful training sessions posted on the LBS website.
LOCATION: UID:e.1738.757597 SEQUENCE:3 DTSTAMP:20240329T080504Z URL:https://members.massbroadcasters.org/events/Details/lbs-2nd-tuesday-webinar-822171?sourceTypeId=Hub END:VEVENT END:VCALENDAR