Description

On the second Tuesday of each month LBS offers a FREE webinar to MBA members on various subjects related to selling broadcast media.

Why AI Can't Replace You:
The Art of the Audience-First Ad

Presented by:
Tim Burt, LBS Creative and AI Expert

As a sales professional, you are juggling prospecting, closing deals, and even writing ad copy - all while fighting against a tough market and the rise of digital ads. It's an overwhelming job. We will discuss how to cut through the chaos and find a simpler, more effective way to work. You'll learn to use AI as a tool, not a crutch, and discover why the Art of the Audience-First Ad is the one creative skill that no algorithm can ever replace.

Since this is an LBS 2nd Tuesday Webinar, you already know you’ll gain practical, proven techniques you can apply immediately. Waiting until next quarter is not an option when results are on the line today!

This session is a MUST for sellers, sales managers, and station owners. Don’t miss out!

Tim Burt is a broadcast industry veteran who spent 25 years in corporate broadcasting; 22 of those years were with CBS Radio, iHeartRadio, and Clear Channel.  In that time, Tim worked with countless clients writing commercials for everything from multi-million-dollar homes to ice cream to tires and everything in between - virtually anything you can imagine!  Tim has written, recorded, and/or produced over 30,000 commercials that have sold well over $500 million in products and services globally.