Description

On the second Tuesday of each month LBS offers a FREE webinar to MBA members on various subjects related to selling broadcast media.  Log in or create your LBS account today to enjoy 2nd Tuesday webinars and ALL of LBS' sales training material.

This month:

Turn Real‑Time Car Dealer Insights Into Revenue‑Winning Conversations

w.  John Tkac, LBS Automotive Expert

Local auto dealers are stepping into one of the most opportunity‑rich periods ever. You need to understand the truth about upcoming inventories, supply challenges, and the ins and outs of manufacturers' rebates, incentives, and interest‑rate programs.  You need to be strategic in how you position yourself locally because local dealer advertising dollars are on the move and dealers are actively searching for partners, like you, who can help them stand out and sell more.  This year is a powerful moment for broadcasters. Dealers need clear guidance, smart strategy, and a partner who understands how to turn their momentum into measurable results. You are in the ideal position to deliver that value. 

In this session, you’ll gain practical, revenue‑focused strategies that you can put to work immediately. You’ll learn how to approach dealers with confidence, speak to their priorities, and secure a larger share of the dollars already flowing through your market. If you’re ready to strengthen relationships, elevate your expertise, and grow your station’s revenue, this session will show you exactly how to do it. 

About our speaker:

LBS Auto Expert, John Tkac, is a renowned auto authority and will equip you with the tools you need to engage in high-level conversations with your dealers. These conversations translate into increased revenue for you. John brings a wealth of experience to the table, having managed one of the largest car dealer operations in America. John is a trusted consultant to both broadcasters and dealers, making him the perfect guide for your journey to success.