Description

On the second Tuesday of each month LBS offers a FREE webinar to MBA members on various subjects related to selling broadcast media.  Log in or create your LBS account today to enjoy 2nd Tuesday webinars and ALL of LBS' sales training material.

This month:

How to Heat Up Cold Calling

w.  LBS Sales Expert Paul Weyland

Cold calling becomes one of your most effective growth tools when you approach it with purpose and confidence just like the industry’s best sellers do every single day. 

In this session, Paul Weyland shares a proven, practical method for turning outreach into meaningful conversations that lead to successful appointments with local decision makers. You’ll learn how to approach calls with clarity, structure your message for impact, and position yourself as a valuable resource, better than the other media sellers in your local market. 

Discover how a few simple shifts can transform your results and reignite your enthusiasm for prospecting. After this session, you’ll never look at cold calling the same way again.

About our speaker:

Paul Weyland is a writer, speaker, trainer and university lecturer. He speaks to companies and organizations about how to increase sales and awareness through stronger marketing and advertising techniques.

His speeches are filled with humor and good, succinct information.