Description

On the second Tuesday of each month LBS offers a FREE webinar to MBA members on various subjects related to selling broadcast media.  Log in or create your LBS account today to enjoy 2nd Tuesday webinars and ALL of LBS' sales training material.

This month:

The Local Auto Category Is Heating Up, Are You Ready to Cash In?

w.  LBS Automotive Expert John Tkac

Local auto dealers are investing in advertising at record levels, creating one of the biggest sales opportunities we've seen in years.  As dealerships compete aggressively for buyers, many are turning back more aggressively to the proven reach and impact of broadcast to drive showroom traffic and vehicle sales.   At the same time, the used vehicle market continues to thrive.  Demand for quality pre-owned inventory remains strong, and late-model used vehicle sales are generating significant profits for dealers across the country.

Join LBS Auto Expert, John Tkac, as he reveals what's driving today's automotive marketplace and, more importantly, how you can turn these trends into revenue-generating conversations with your local dealers.  You'll discover where the opportunities are, what dealers are focused on right now, and how to position your station as a valuable marketing partner.   Don't miss this opportunity to finish this year strong and start building next year’s automotive strategy for even greater success.    

Yes!  You can establish or recapture automotive as one of your most significant revenue categories!