Description

On the second Tuesday of each month LBS offers a FREE webinar to MBA members on various subjects related to selling broadcast media.

Harnessing AI for Broadcast Sales & Promotions

When you leverage artificial intelligence (AI) tools properly, writing more effective ads and creating better promotions can happen very quickly. This presentation is specifically designed to help you stay ahead of the curve to enhance your ad sales and promotional strategies. 

Sixteen months ago, Tim Burt’s original LBS webinar on AI introduced LBS members (and frankly, the broadcast industry!) to the potential this true quantum leap in technology offers to radio and TV sales pros. To nobody’s surprise, a LOT has changed since then! In this session, Tim will show you practical tips for incorporating AI into your daily workflow and will discuss how it can boost your productivity. Plus, you’ll see both positive and negative real-world examples of AI being used in marketing today.

Tim Burt is a broadcast industry veteran who spent 25 years in corporate broadcasting; 22 of those years were with CBS Radio, iHeartRadio, and Clear Channel.  In that time, Tim worked with countless clients writing commercials for everything from multi-million-dollar homes to ice cream to tires and everything in between - virtually anything you can imagine!  Tim has written, recorded, and/or produced over 30,000 commercials that have sold well over $500 million in products and services globally.