Description

On the second Tuesday of each month LBS offers a FREE webinar to MBA members on various subjects related to selling broadcast media.

Your Product Isn’t on Trial, Your Strategy Is!

Presented by:
Chris Fleming - President of CD Media Consulting

Traditional broadcast advertising isn’t on trial, but too often we speak to prospects and clients like it is. In this session, learn how to shift your approach, selling like a prosecutor rather than a defense attorney, confidently building a compelling argument. Discover the latest outreach strategies that connect with advertisers, avoid blind benchmarking and misleading comparisons that weaken your pitch, and explore how purpose, not pressure, drives better sales conversations and a stronger culture. 

This session is a MUST for sellers, sales managers, and station owners. Don’t miss out!

Chris Fleming has thirty-plus years of broadcast media sales and management experience. His methods and practices have brought large-scale success in big markets and small. He teaches success based on key areas of focus - the drivers of the sales business. Everything else is window dressing. Chris believes that you deserve to get your media sales training and advice from the front lines!