Description

On the second Tuesday of each month LBS offers a FREE webinar to MBA members on various subjects related to selling broadcast media.  Log in or create your LBS account today to enjoy 2nd Tuesday webinars and ALL of LBS' sales training material.

This month:

Social Media Is Shifting Again!
Are You Keeping Up?

w. Lori Lewis, LBS Social Media Expert

Every broadcast seller and manager needs to understand the seismic changes happening across social media right now. If your station offers social media services, staying ahead of the curve isn’t optional. It’s the difference between leading your market and getting left behind. And if your station doesn’t offer these services, someone else in your market certainly does(!), and you need to know exactly how they’re positioning themselves. 

This session will push you to rethink what you know. We’ll explore the expanding influence of the non‑follower, how personalized feeds are reshaping discovery, what’s replacing the hashtag era, how users are reinventing social platforms in real time, and which metrics now matter far more than “likes.” Expect a fast‑moving, insight‑packed hour filled with practical takeaways you can use with prospects and clients immediately.

About our speaker: 

Lori Lewis brings an unmatched experience to this conversation. She began her career on the air and rose to become an award‑winning Program Director before shifting her focus in 2008 to help brands master social media. Lori has served as VP/Social Media for Midwest Communications, Jacobs Media, Cumulus Media, Westwood One, and others before launching her own firm in 2019. Today, she leads Lori Lewis Media, a powerhouse in social media management and content coaching.