Description

On the second Tuesday of each month LBS offers a FREE webinar to MBA members on various subjects related to selling broadcast media.  Log in or create your LBS account today to enjoy 2nd Tuesday webinars and ALL of LBS' sales training material.

This month:

Five AI Habits That Give Broadcast Sellers a Real Edge

w.  Pat Bryson

AI has already changed how we sell and what clients expect. The real question now is how you stay valuable, relevant, and ahead of everyone else in your market. 

Clients want more from their station rep than someone who can place a schedule. They want a partner who brings ideas, cuts through the noise, and makes their marketing easier. 

This fast‑paced session walks through five habits that help you do exactly that. Discover how AI can save time, sharpen your thinking, and help you walk into every meeting with stronger insights and better ideas. Learn how these tools can help you win more appointments, build trust, and grow revenue without adding more hours to your week. 

Don’t miss out on these strategies that will help you win more business right away! 

About our speaker:

Pat Bryson is the owner of Bryson Broadcasting International, a consulting firm that specializes in training and coaching radio salespeople and managers in Europe, Canada, Australia, Central Asia and the United States. Her radio career has included on-air, sales, sales manager and market manager of stations.

She has been a featured speaker at Radiodays Ireland, Radiodays Sweden, Radiodays Denmark, Radiodays Asia, Radio Days Munich, EGTA, Radio Conference Poland, Krakfilm Festival, Australian National Radio Convention, Ontario Broadcasters Association, Western Association of Broadcasters CA, Christian Music Broadcaster’s Convention, Gospel Music Association of Canada, Asia Pacific Broadcast Union, the National Association of Broadcasters in the United States and 18 US State Associations. 

She is the author of “A Road Map to Success in High-Dollar Broadcast Sales” and “Successful Broadcast Sales: Thriving in Change”. Her sales articles have been published in radio broadcast newsletters in the United States, Australia, Poland, Brazil and Asia. 

She has been named six times to Radio Ink Magazine’s Most Influential Women in Radio.