Description

On the second Tuesday of each month LBS offers a FREE webinar to MBA members on various subjects related to selling broadcast media.  Log in or create your LBS account today to enjoy 2nd Tuesday webinars and ALL of LBS' sales training material.

This month:

Local TV and Radio Stations Can Capture The Next Ten Years of Market Growth!

w. Mark Landon and Sean Foley
Founders of CTV Buyer

Streaming has fundamentally changed radio and television audiences, and by extension, how advertisers buy them. National platforms are moving quickly to capture local advertising dollars, but broadcasters still have the relationships, trust, and market presence to win. In fact, the broadcasters who adapt will not only win; we predict that they will capture the next decade of LOCAL growth!

Connected TV (CTV) represents the biggest revenue opportunity LOCAL broadcasters have seen since Google and Facebook transformed advertising. Discover how CTV is creating entirely new revenue opportunities for radio and television stations and learn the practical steps your organization can take today to compete, grow, and lead in the next era of local media.

You'll leave with practical strategies to protect existing revenue, attract new local advertisers, and position your station to win in a streaming-first world. You’ll also learn what LOCAL competitors will be doing in the very near future in markets where broadcasters choose to ignore this technology. This session is designed for owners, managers, sales leaders, and salespeople who thrive on staying ahead of the competition.

About our speakers:

Mark Landon brings more than 30 years of experience spanning both traditional and digital media. His career began in local broadcasting before advancing to national media with Katz Media Group and the Los Angeles Times. Recognizing the industry's shift to digital, he founded Recrue Media in 2009 to help local television, radio, and newspaper organizations successfully transition advertisers into digital marketing solutions. Today, his focus is on Connected Television (CTV) through CTVBuyer, where he helps local media companies capitalize on one of the industry's fastest-growing revenue opportunities by building scalable, long-term digital businesses.

Sean Foley is Chief Revenue Officer of CTVBuyer, where he works directly with television and radio broadcasters to develop profitable CTV revenue strategies. He helps television groups maximize the value of their streaming inventory while enabling radio companies to launch CTV products that advertisers actively seek. By combining innovative sales strategies with operational execution, Sean has helped local media organizations accelerate digital growth, diversify their revenue streams, and build sustainable businesses positioned for the future.