Description

On the second Tuesday of each month LBS offers a FREE webinar to MBA members on various subjects related to selling broadcast media.

Hard Truths Every Broadcast Seller Needs to Understand and Overcome!

What is management looking for from salespeople during these tough times?  Mike Costa, CEO of Costa Media Advisors and LBS Broadcast Expert, provides us with a General Manager's perspective on the current broadcast world. Solid answers and leadership on behalf of your clients are absolute “musts” for a broadcast seller to achieve meaningful levels of success. There is no “quick fix”. Instead of searching for one, broadcasters must consistently get results for their clients and prospects – especially in today’s economy.  Come prepared to supplement the professional efforts that you are already implementing every day with tools to help build a modern and more profitable book of business! 

Mike Costa began his broadcast career in 1987 as an AE with WHBQ (Memphis, TN). In 1988, he was named LSM at WPTY-TV (Memphis, TN) and became General Manager at WDSI-TV (Chattanooga, TN) in 1999. In 2004, Mike was named General Manager for Sinclair Broadcast Group’s Chattanooga stations.  In 2019, Mike became the VP/GM of the Alabama News Network for Bahakel Communications (Montgomery, AL). Mike founded Costa Media Advisors which works to help leaders and marketers communicate more effectively.