Description

On the second Tuesday of each month LBS offers a FREE webinar to MBA members on various subjects related to selling broadcast media.

Setting Appointments Successfully / Knowing Your Client’s Margins! with Paul Weyland

Learn how to improve your appointment-setting skills in today's broadcast-selling environment and increase the chances of prospects keeping their scheduled appointments. Discover proven professional techniques to overcome the challenging obstacle of securing in-person appointments.

Additionally, find out how understanding your client's margins can help you make the most of your valuable appointment time. During the second half of this session, you will have the opportunity to make live requests for the gross profit margin in specific advertiser categories and learn innovative strategies for effectively closing more sales with these prospects!

Paul Weyland works with local radio and television stations across the country. He deals with local direct clients every week, so you’ll come away from the session fresh with great ideas you can go out and pitch immediately. And because this is a Paul Weyland session, not only will you walk away with proven ways to make more money, you’ll also be thoroughly entertained.