Description

On the second Tuesday of each month LBS offers a FREE webinar to MBA members on various subjects related to selling broadcast media.

The Thriving Podcast Landscape for Broadcasters

with Andy Waits, owner Podcast Axis

Broadcasters and podcasting have evolved into integral components of the modern media landscape, captivating local and even worldwide audiences. If you sell, compete against, or want to be better acquainted with the complementary digital product, you’ll want to join us. Selling within a podcast blend of information, entertainment, and storytelling in compelling formats is a unique skill. Hear the strengths and weaknesses of how podcasts can expand your audience and your client’s advertising budgets.

Can you thrive in the modern era of on-demand consumption, with listeners tuning in at their convenience? Podcasting allows the public to delve deep into subjects that resonate with their passions, fostering a sense of community among like-minded listeners.  Broadcasters and podcasters will undoubtedly continue to shape the narrative of our ever-changing media landscape.

Andy Waits owns Podcast Axis, service providers to assist broadcasters with their Podcast development, including revenue development, bespoke coaching sessions, cutting-edge production services, and strategic networking opportunities. He has been a Sound Designer/Narrator for Spotify, Director of Production and Creative Services for Salem Communications (Portland), Air Personality for Westwood One Radio Networks, worked in the KABC-TV newsroom, and has filled additional roles at several other TV and Radio stations in small, medium, and large markets.