Description

This January, Local Broadcast Sales is kicking off the year on a high note with an entire Week of Webinars (WOW!) themed “The Year of Sales Excellence.”  Each afternoon from Jan. 13-17 LBS will offer a dynamic webinar to give your 2025 a great start.

During these five fast-paced sessions, sellers and managers will be equipped to embrace 2025 with fresh ideas, unwavering motivation, and proven strategies for becoming their clients’ and prospects’ LOCAL media champion!  

The Year of Sales Excellence: Innovative Creative and AI Excellence!

How crucial is it for you to unleash your creative energies and position yourself among the Top 10% of innovative idea experts in your market? Embrace the challenge of continuous improvement with a practical checklist from a seasoned creative specialist. In today’s fast-paced environment, ideas, words, thoughts, campaigns, and promotions must be sharp, effective, appealing, and attention-grabbing—all at once. We all need a rallying cry because creativity can be the missing link that propels your sales success from good to great. Integrating AI into your strategy isn’t just an option; it’s essential. Together, let’s explore how harnessing both creativity and technology can transform your approach and elevate your impact. Embrace this journey—your future self will thank you!

Tim Burt is a broadcast industry veteran who spent 25 years in corporate broadcasting; 22 of those years were with CBS Radio, iHeartRadio, and Clear Channel. In that time, Tim worked with countless clients writing commercials for everything from multi-million-dollar homes to ice cream to tires and everything in between - virtually anything you can imagine! Tim has written, recorded, and/or produced over 30,000 commercials that have sold well over $500 million in products and services globally.