Description

This January, Local Broadcast Sales is kicking off the year on a high note with an entire Week of Webinars (WOW!) themed “The Year of Sales Excellence.”  Each afternoon from Jan. 13-17 LBS will offer a dynamic webinar to give your 2025 a great start.

During these five fast-paced sessions, sellers and managers will be equipped to embrace 2025 with fresh ideas, unwavering motivation, and proven strategies for becoming their clients’ and prospects’ LOCAL media champion!  

The Year of Sales Excellence: Why YOU Matter!

As we step into an era where local broadcast sales are more critical than ever to a station's success, it's time to elevate your knowledge and motivational foundation. Knowing why you are so important to your station's brand helps support your Top 10% selling activities. Join us for an inspiring keynote from the perspective of a broadcast company CEO and Chairperson.  In today’s competitive landscape, achieving sales success requires skill and strategic thinking like never before. We are thrilled to have Melody with us, author of *The Girlfriend’s Guide to Closing the Deal*! 

Don’t miss this exceptional opportunity to enhance your selling skills and prepare for a successful 2025. Your journey toward "The Year of Sales Excellence" starts here!  

Melody Spann Cooper is Chairman of Midway Broadcasting Corporation, a best-in-class African-American owned media company whose properties include radio and interactive platforms. Spann Cooper’s other professional affiliations include: Commissioner of the Illinois Liquor Control Commission; Vice Chair of the Illinois Broadcasting Association; Co-Chair of the Diversity and Inclusion Council for the Obama Library Foundation; Board Member of Chicago’s tourism board, Choose Chicago; Trustee of the Museum of Science & Industry; Executive Committee Member of the Business Leadership Council; Executive Board Member of The National Association of Black-Owned Broadcasters, and Co- Founder of the Color Us Women Organization.