Description

This January, Local Broadcast Sales is kicking off the year on a high note with an entire Week of Webinars (WOW!) themed “The Year of Sales Excellence.”  Each afternoon from Jan. 13-17 LBS will offer a dynamic webinar to give your 2025 a great start.

During these five fast-paced sessions, sellers and managers will be equipped to embrace 2025 with fresh ideas, unwavering motivation, and proven strategies for becoming their clients’ and prospects’ LOCAL media champion!  

The Year of Sales Excellence: Sales Excellence with Local Direct Clients

In this session, Paul Weyland shares his thoughts on excellence in local broadcast sales.  Paul will go into detail on how to become a top biller in your market regardless of ratings (or lack of them), format/programming, or geography.   

Paul's presentation will include: 

- How to come up with ideas your prospect would have never come up with on their own 

- How to get appointments with even the toughest local direct decision makers 

- How to handle even the most difficult objections 

- How to ask for and get long-term commitments 

And after the session Paul will respond to your LIVE questions!

Paul Weyland works with local radio and television stations across the country. He deals with local direct clients every week, so you’ll come away from his sessions fresh with great ideas you can go out and pitch immediately. And because you came to a Paul Weyland session, not only will you walk away with proven ways to make more money, you’ll also be thoroughly entertained.