Description

The MBA along with other participating state broadcasters associations presents a series of webinars for news personnel from the Poynter Institute.

Powerful Storytelling Part 2

• The eight motivators that make any story more interesting 
• Getting beyond the obvious to the more important “why” of the story 
• The power of the Ladder of Abstraction (how to make interesting stories important and important stories interesting) 
• Sentence structure that makes information unforgettable 
• Navigating the friction between creative storytelling and clear storytelling