Sound Bites 2022

Sound Bites 2022

Thursday, November 17, 2022 (2:00 PM - 9:00 PM) (EST)


The annual learning, meeting, and mingling event of the Massachusetts Broadcasters Association.


Programming/On-Air/Promotions  2PM – The Top 5 Habits & Skills of Truly Great Improvisers 

Did you know that professional improv comedians aren’t actually winging it? They're secretly practicing a highly-refined system that helps them tackle the unexpected while entertaining a live audience - sometimes without ever saying a word. You can make this system your best advantage. Come ready to laugh and work on valuable change management, collaboration, and relationship-building tools in this fun and interactive skill-focused workshop - there’s no performing, no charts, and no slides (or trust falls).

with ComedySportz Boston


Sales 2PM – The 10 Unequivocal Laws of Sales

They May Beat You on Price, But Not on Value!

Broadcasting sales and marketing have changed forever; they will never be the same again. Customers who focus on the price have not been sold on your value to them. There are rules to follow to be successful at sales. They are without equal at any time.  

Most people buy with the heart, not the head

Through fun, interactive dialogues and methods you will learn actionable skills to become a better presenter-seller and encourage value-based sales. Insights gained are used to: reinvent marketing strategies, increase client receptivity, improve presentations, communicate value and close more sales.

with Jim Mathis

Networking Cocktail Reception - 5PM

MBA Annual Meeting - 6PM

Guests and Speakers

    • Jordan Walton - Massachusetts Broadcasters Association Executive Director
    • Marlene Warner - Massachusetts Council on Gaming and Health
    • Lynn Claudy, Senior VP Technology, National Association of Broadcasters
    • Massachusetts Army National Guard


The MBA welcomes comedian Kelly MacFarland to Sound Bites 2022!  

Kelly MacFarland is a stand-up comedian, writer, and actress. She has an extensive resume including comedy clubs, theaters, colleges, festivals, films, television appearances and entertaining US troops overseas. Kelly has appeared on Comedy Central, NBC’s Last Comic Standing, Up Early Tonight on Hulu and Denis Leary’s Comics Come Home.  For all things Kelly, visit


Sound Bites 2022 will again recognize the best in Massachsuetts radio and over-the-air television with the Sound Bites Awards.

Thank you to our sponsors!

Sheraton Framingham
1657 Worcester Rd.
Framingham, MA 01701 United States
Event Contact
Jordan Walton
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Thursday, November 17, 2022 (2:00 PM - 9:00 PM) (EST)

2PM - 9PM

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