Description

On the third Thursday of each month, the MBA presents webinars on various subjects through its Sound Bites Digital series in conjunction with the Michigan Association of Broadcasters.  Members should email Jordan Walton for the registration code which will cover all 2026 Third Thursday webinars.

Creating Breakthrough Content | Steve Wexler, WEXL Coaching

Why does so much of our radio, TV and digital content look and sound the same? In this session, we’ll discover why we leave so much of our best content on the cutting room floor and discuss a creative process for capturing and presenting more compelling, relatable stories and topics. Exclusive, local content is available to us…if we know how to identify and create it. This session is perfect for anyone involved in content creation in your stations.

REGISTER HERE

About the Speaker