LBS 2nd Tuesday webinar
Tuesday, March 14, 2023 (12:00 PM - 1:00 PM) (EDT)
On the second Tuesday of each month LBS offers a FREE webinar to MBA members on various subjects related to selling broadcast media.
Win Back LOCAL Car and Truck Dealers (in a BIG way)!
Join us as LBS Auto Expert, John Tkac, discusses:
- How to speak so your LOCAL dealers will listen
- How manufacturers are pressuring your LOCAL dealers
- LOCAL opportunities in new vs. used vs. certified pre-owned
- Current LOCAL dealer “pain points” that your station can solve
- Strategies for being relevant to your LOCAL auto dealers today
John Tkac was in the retail automobile business for 32 years and operated some of the largest retail auto dealerships in the nation. He now travels the country teaching broadcasters how to more effectively communicate with, and sell to, these important local advertisers. John will share with you the most effective strategies, tactics, and techniques to build your LOCAL auto dealers into long-term customers and true believers in the effectiveness of broadcast.
John has been a contributing member of the Local Broadcast Sales community for many years and has dozens of helpful training sessions posted on the LBS website.