The MBA along with other participating state broadcasters associations presents a series of webinars for news personnel from the Poynter Institute.
Powerful Storytelling Part 2
- The eight motivators that make any story more interesting
- Getting beyond the obvious to the more important “why” of the story
- The power of the Ladder of Abstraction (how to make interesting stories important and important stories interesting)
- Sentence structure that makes information unforgettable
- Navigating the friction between creative storytelling and clear storytelling