Poynter Webinar Series - Powerful Storytelling Part 2

Poynter Webinar Series - Powerful Storytelling Part 2

Thursday, November 4, 2021 (12:00 PM - 1:00 PM) (EDT)

Description

The MBA along with other participating state broadcasters associations presents a series of webinars for news personnel from the Poynter Institute.

Powerful Storytelling Part 2

  • The eight motivators that make any story more interesting 
  • Getting beyond the obvious to the more important “why” of the story 
  • The power of the Ladder of Abstraction (how to make interesting stories important and important stories interesting) 
  • Sentence structure that makes information unforgettable 
  • Navigating the friction between creative storytelling and clear storytelling
Event Contact
Jordan Walton
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Thursday, November 4, 2021 (12:00 PM - 1:00 PM) (EDT)
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