Description

On the third Thursday of each month, the MBA presents webinars on various subjects through its Sound Bites Digital series.  

Extending your client's reach while growing your station's share

with Elizabeth Bernberg, Senior Director of Business Development, Adcellerant 

Clients are expecting more from their marketing spend - more targeting, more transparency, more data and metrics, and more ROI. This webinar will dive into digital solutions that enable your sales team to connect with their target customer no matter the channel. We will discuss repurposing your station assets (audio and video) within the digital space to reach a specific, targeted audience and ways you can lean into reporting data to help support campaign growth and retention. We'll also take a deeper dive into the client needs analysis and sales process, and close out with some case studies and address any questions from the audience.

AdCellerant helps broadcasters activate, grow and retain digital revenue. Along with best-in-class technology Ui.Marketing, AdCellerant offers award-winning customer service, expert education, and exceptional operational support to ensure customer campaign performance and overall results for broadcast partners and their advertisers.